We build brands that last — from strategy to execution.
We don’t just make things look good. We make them work. Every project starts with strategy, built on purpose, and crafted with care. Whether you’re defining your brand from scratch or refining what’s already there, we’ll help you create something that feels authentic, timeless, and built to last.
Brand Strategy
Where every strong brand begins.
A brand isn’t just how you look — it’s how you make people feel, and why they choose you over someone else. Through collaborative sessions, research, and strategic insight, we’ll uncover your brand’s purpose, personality, and position in the market. Then, we’ll translate that clarity into a roadmap for everything that follows.
Includes:
Brand foundations, positioning, audience personas, messaging, tone of voice, and market insight.
Design Systems
Consistency without compromise.
A brand is only as strong as it is consistent. We build flexible, scalable design systems that make your brand easy to use across every touchpoint — from your social posts to packaging to your website. The result: cohesion, confidence, and a brand that looks like you, no matter where it shows up.
Includes:
Design system framework, usage guidelines, component libraries, templates, and implementation support.
Visual Identity Design
Design that defines you.
Your visual identity should tell your story before you even say a word. We design distinctive, enduring visual systems that reflect who you are and connect with your audience. Every colour, font, and form is chosen with purpose — crafted to look good, feel right, and stay relevant.
Includes:
Logo design, colour palette, typography, brand marks, and supporting visual elements.
Graphic Design
Design that works hard — and looks damn good doing it.
From packaging and print to campaigns and digital creative, we design with intention. Our work doesn’t chase trends or fill space; it communicates clearly, builds trust, and moves your audience to act.
Includes:
Print and digital design, marketing materials, packaging, and campaign assets.
Let’s get to work.
Good branding isn’t luck — it’s built. Whether you need strategy, identity design, or a consistent creative partner, Tried & True brings clarity, craft, and purpose to every project. Let’s make your brand something people actually remember.
INTRODUCING
Monthly Design Retainers
Your brand’s creative partner on call — without the agency overhead.
If you’re growing fast, your design needs don’t stop after a single project. A retainer gives you access to an experienced designer who knows your brand, your goals, and your standards — without the hassle of onboarding someone new every time you need something made.
It’s like having a design department, minus the full-time salary and management headaches. You get consistent creative, predictable hours, and a partner who’s as invested in your brand as you are.
Retainers are ideal for businesses that:
Perfect for brands that are past the DIY phase, but not quite ready to hire a full-time designer. You’re running a growing business, keeping up with marketing, and need dependable, high-quality design on a regular basis. You value collaboration, craft, and long-term partnership — not short-term fixes or rushed freelance jobs.
Our retainers are built for businesses that want consistency, craftsmanship, and peace of mind. You get a creative partner who’s as invested in your brand as you are — keeping your design work sharp, strategic, and ready to deliver results month after month.
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Brand strategy development or major rebrands.
Web design or development (beyond asset creation).
Copywriting, SEO, or ad management.
Large campaign concepting or full-scale photoshoots.
Unused hours do not roll over month-to-month (to keep scheduling fair and consistent).
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Priority access and dedicated design hours each month.
Flexible project types across print, digital, and brand design.
Ongoing creative partnership and brand alignment.
Monthly progress reports and check-ins to keep work on track.
Discounted hourly rate compared to project-by-project pricing.
Stop Scrambling. Start Scaling.
Good brands aren’t built overnight. They’re built with care, clarity, and consistency. Let’s make sure your creative stays as strong as the business behind it.